BLOGS

The Difference Between a Service and a Productised Offering

The Difference Between a Service and a Productised Offering

The Difference Between a Service and a Productised OfferingIan Markram

Most IT services founders productise the wrong end of their offering. Here is how to package the buying decision instead of the delivery process.

productised consulting servicepackaging consulting IPone-page propositiontiered consulting offerIT services productisation
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Why IT Professional Services Firms Must Prioritize Internal Processes for Sustainable Growth

Why IT Professional Services Firms Must Prioritize Internal Processes for Sustainable Growth

Why IT Professional Services Firms Must Prioritize Internal Processes for Sustainable GrowthIan Markram

Prioritize internal processes to boost productivity, earn client trust, and scale IT services sustainably.

sustainable growthbusiness strategyinternal processIT professional servicesIT servicesIT services businessIT services business coachorganizational development
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Appoint a Partner/Director to Apply the Best Practices in IP Management

Appoint a Partner/Director to Apply the Best Practices in IP Management

Appoint a Partner/Director to Apply the Best Practices in IP ManagementIan Markram

Appoint a Partner/Director as IP Manager to standardize, protect, and monetize firm know‑how for growth.

IT servicesIT services businessIT services business coachIP managementintellectual propertyip managerappoint a partner/director as ip manager
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Getting Published with Your Content for IT Services Businesses

Getting Published with Your Content for IT Services Businesses

Getting Published with Your Content for IT Services BusinessesIan Markram

Get published and grow your IT services business—use these content publishing tips to boost authority.

IT servicesIT services businessIT services business coachpublishing your content
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Protecting and Organizing Valuable IP for IT Services Firms

Protecting and Organizing Valuable IP for IT Services Firms

Protecting and Organizing Valuable IP for IT Services FirmsIan Markram

Protecting and Organizing Valuable IP for IT Services Firms

IT servicesIT services businessIT services business coachIT services firmsprotecting and organizing valuable IPintellectual property
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The Importance of Developing Internal Processes for IT Services Firms

The Importance of Developing Internal Processes for IT Services Firms

The Importance of Developing Internal Processes for IT Services FirmsIan Markram

Strong internal processes boost efficiency, quality, and scalability for IT services firms.

IT servicesIT services businessIT services business coachdeveloping internal processIT services firmsdeveloping internal process IT services firms
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