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The Difference Between a Service and a Productised Offering

The Difference Between a Service and a Productised Offering

The Difference Between a Service and a Productised OfferingIan Markram

Most IT services founders productise the wrong end of their offering. Here is how to package the buying decision instead of the delivery process.

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Client Retention in IT Services: A Delivery Problem, Not a Sales Problem

Client Retention in IT Services: A Delivery Problem, Not a Sales Problem

Client Retention in IT Services: A Delivery Problem, Not a Sales ProblemIan Markram

Most IT services firms lose retained clients not through bad delivery, but through a careless project close. Here is the 60-day pattern that fixes it.

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Why AI Makes Your Best Consultants Irreplaceable (Not Replaceable)

Why AI Makes Your Best Consultants Irreplaceable (Not Replaceable)

Why AI Makes Your Best Consultants Irreplaceable (Not Replaceable)Ian Markram

AI widens the gap between average and excellent consultants. Here's how to position your senior team to become irreplaceable to your best clients.

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The EBIT Metric Your Accountant Isn't Tracking

The EBIT Metric Your Accountant Isn't Tracking

The EBIT Metric Your Accountant Isn't TrackingIan Markram

Most EBIT problems in IT services firms are utilisation problems in disguise. Here's the metric your accountant doesn't track and how to fix it.

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Why Your IT Services Growth Ceiling Is Self-Imposed

Why Your IT Services Growth Ceiling Is Self-Imposed

Why Your IT Services Growth Ceiling Is Self-ImposedIan Markram

Most IT services founders describe their growth ceiling as a sales or hiring problem. It rarely is. Here's how to find the real bottleneck upstream.

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The One Hire That Changes Everything in an IT Services Firm

The One Hire That Changes Everything in an IT Services Firm

The One Hire That Changes Everything in an IT Services FirmIan Markram

IT services founders debate sales vs delivery hires. The real answer is the hire that gives weekly financial visibility. Here's why it changes everything.

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