SUCCESS STORIES
STUART CHAMBERS
Process Excellence Practice Lead, Chrome Consulting
SUCCESS STORIES
STUART CHAMBERS
Process Excellence Practice Lead, Chrome Consulting
Stuart Chambers is one of the executives of Chrome Consulting. Founded in 2015, Chrome Consulting is a certified SAP OpenText Enterprise Content Management (ECM) Implementation Partner based in Melbourne.
Stuart leads a team of Celonis certified process mining consultants across Australia and New Zealand. He advises organizations on how to establish and execute process mining initiatives.
HIS IT FIRM STRUGGLED TO GAIN SOME TRACTION WITHOUT AN IN-HOUSE MARKETING TEAM
Stuart Chambers’ IT company doesn’t have the budget to hire full-time marketing personnel in their company. That’s why it usually took them about two to three months before they found quality leads.
Well, we know it’s important to create a repeatable process in terms of lead gen. But we can't afford to hire full-time marketing personnel in our company. So therefore, we asked the Loading Growth team to help us achieve those marketing results to actually get to where we need to get to the next level.
Well, we know it’s important to create a repeatable process in terms of lead gen. But we can't afford to hire full-time marketing personnel in our company. So therefore, we asked the Loading Growth team to help us achieve those marketing results to actually get to where we need to get to the next level.
STUART REALIZED THEY NEED A LOW-COST SOLUTION THAT YIELDS GREAT RESULTS
He figured Chrome Consulting needs to generate customer activity at a low cost. When they invested in other marketing solutions, the results weren’t impressive.
Sales and marketing are always evolving, so I believe we need to do marketing as cheaply and quickly as possible to generate results.
Sales and marketing are always evolving, so I believe we need to do marketing as cheaply and quickly as possible to generate results.
WHAT WERE THE THREE BIGGEST PROBLEMS HIS IT FIRM WAS FACING?
1. Lack of Leads
They didn’t have an effective lead generation process put in place. So, it took two to three months for Stuart’s firm to filter high-quality leads.
2. Lack of Time
Chrome Consulting didn’t have an in-house marketing team to handle all the lead generation activities for them. Plus, Stuart didn’t have enough time to connect and engage with prospective clients.
3. Lack of Focus
Stuart was doing lead generation tasks on his own when he should only focus on serving his clients.
HOW DID THE LG90 FRAMEWORK SOLVE THESE PROBLEMS?
1. THE LG90 PROGRAM HELPS CHROME CONSULTING GENERATE MORE LEADS
Chrome Consulting was able to fill their pipeline with hundreds of highly qualified leads through this process. The best part was they were generating leads at a faster rate.
2. THE LG90 PROGRAM AUTOMATES THE LEAD GENERATION PROCESS TO SAVE TIME
Before LG90, Stuart barely had time to reach out to his IT firm’s prospects. That changed when he joined the program.
He was able to automate his firm’s lead generation process with the help of dedicated campaign assistants.
3. THE LG90 PROGRAM ALLOWS STUART TO BETTER FOCUS ON SOLVING HIS CLIENTS’ PROBLEMS
As the campaign assistants did the heavy lifting for his IT firm, Stuart had more time to serve his clients. He didn’t have to do lead gen tasks anymore, so he was able to focus on doing tasks that move the needle for their business.
WHAT IS THE GREATEST VALUE STUART RECEIVED?
What the LG90 gave me is a system that was repeatable and scalable, and most importantly to me, automated. So, the burden of time on me to generate leads significantly reduced and the ability to reach out to more people a day significantly increased.
SO, WHAT CHANGED FOR STUART’S IT FIRM?
The Loading Growth team designed an effective lead generation strategy for Chrome Consulting. Through this system, they were able to grow their leads consistently to fill their pipeline. The consulting firm built a community of high converting prospects. In fact, Stuart grew his connections on LinkedIn tenfold.
The campaign assistants reported the results regularly to see if the KPIs were met. Stuart also worked with Ian to discover what other parts of his IT firm the Loading Growth team can help manage. Stuart was onboarded to our new program, the Everest 12, which features a more intensive mentorship and support. This program will help his IT firm build the foundations they need to reach their long-term goals.
Loading Growth knows what they're doing. They're on the cutting edge of IT professional service consulting. They understand the services industry like second to none. The LG course basically gives you the foundations of marketing and sales
Loading Growth knows what they're doing. They're on the cutting edge of IT professional service consulting. They understand the services industry like second to none. The LG course basically gives you the foundations of marketing and sales
WHAT IS STUART’S PARTING MESSAGE
TO ANYONE CONSIDERING LG90?
Stuart encourages IT business owners to reach out to Ian. He told them Ian will make sure they are accountable to do the important things to reach their goals.
Speak to Ian. He has the knowledge, and he understands your gap between where you are and where you need to go. Ian makes sure you do what he tells you to do. So, you get to your goal as quickly as possible.
WHAT IS STUART’S PARTING MESSAGE
TO ANYONE CONSIDERING LG90?
Stuart encourages IT business owners to reach out to Ian. He told them Ian will make sure they are accountable to do the important things to reach their goals.
Speak to Ian. He has the knowledge, and he understands your gap between where you are and where you need to go. Ian makes sure you do what he tells you to do. So, you get to your goal as quickly as possible.
READY TO FUEL YOUR SALES PIPELINE
WITH PROMISING PROSPECTS?
Achieve game-changing results in your business in just 90 days. Plug a powerful lead generation system used by the top IT companies and consultants in the world.
READY TO FUEL YOUR SALES PIPELINE WITH PROMISING PROSPECTS?
Achieve game-changing results in your business in just 90 days. Plug a powerful lead generation system used by the top IT companies and consultants in the world.
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